THE PROJECT

A quality range of products that were split from one price list into 3 catogories.

This resolve allowed the client to market 3 product ranges to different markets rather than just having a single range to sell.

By providing three ranges it also provides the perception of a larger company size for a small business.

Client USP's were simple, sandwiches which were stuffed full and hardly could be put in the packaging.

The very best ingredients. The freshest of breads and a great price.

SERVICES PROVIDED

Spotonmarketing

marketing overview

marketing concepts

copywriting

Spoton design consultants

design concepts

design brief

Now with three price range options and fillings from the simple to the tasty to the gourmet the client can now provide a mix and match option of his products for his existing customers but more importantly potential customers.

The packaging now reflects the content of the sandwich. rather than the previous cheaper looking packaging which only looked correct for a sandwich with more basic content.

Rather than over branding with a new company logo the brand approach chosen was to let the packaging create its own brand. 

Project cost for completion of rebranding, concepts, design and small editable website £2400

4 page full colour price list with pictures of ingredients and products to follow.

Spoton enhanced a good product and provide a platform to increase sales and the ability to increase prices in three ranges.