Corporate Identities

Before any design can take place there is a requirement to establish the correct design brief.

It's not a matter of like or dislike, it is what is correct to a clear list of defined objectives.

Part of these objectives is to be perceived in the way you wish,  not the way others wish to perceive you.

A strong identity will help to strengthen your product, service or branding.

In the professional and service sector it is a must.

But only if it incorporates a structure of sub-branding required to market different services.

More and more today this applies to manufacturers, distributors and wholesalers.

All require to sell more to one  customer base, its cost-effective.

The key is communication, making services and products identifiable under sub-branding supported by the main brand/corporate.

CORPORATES AND THE INTERNET

There they are with a little screen in front of them, their window on your world.

3 seconds to get it right or they have gone.

First impressions and the right impression, no second chance, not unless you are a well known company brand.

How many sites have you seen where the company image does not come over as good as the high street.

When dealing with Corporate design and the internet you have to have developed a different understanding of how the perception of the target audience has to be handled.

Caution with implementation

How will the new identity interact with promotional marketing, websites, shareholders & PR requirement.

• Will it attract a new target audience?
• Will it put off existing customers?
• Will it effect your price positioning?
• What are the cost implications?

What is the difference?

With many years experience in branding we have found that theorists make it complicated.

The difference is simple.

If your company or business is driven by the requirement to sell. Then it is always branding.  If you are an organisation, a holding company, non profit business, etc. then you can afford to design a corporate that will reflect its ethos and activities.

Look at some major well known brands and see where you sit.

• Virgin (trains, records, airlines etc)
• Political parties (orange, blue & red)
• Marks & Spencer (no sub-brand)
• Tesco (finance, insurance, mobiles)

So what cost?

To start the analysis and arrive at an acceptable brief, that would take in all requirements, the cost depends on the depth of the analysis, the applications and the required outcome.

Prices start from £750 

This provides you with a clear brief for the creation of concept, design and branding, including application to your marketing, promotional, printed and display matter, etc....